The Founder

Phillip South is the founder, CEO, and architect behind Trident Global Advisory and InfinytAi. His work blends financial intelligence, strategic foresight, and a deep commitment to helping people thrive in a rapidly changing world. With experience that spans financial planning, business strategy, AI innovation, and brand development, Phillip has built a reputation for turning complexity into clarity and guiding clients toward better decisions with confidence.

He’s known for being relatable, patient, and direct breaking down financial and business concepts in a way that empowers people at every level of understanding. His leadership style combines empathy with precision, helping clients protect their families, grow their businesses, and prepare for the future with a strong foundation.

Driven by a desire to elevate people and create generational impact, Phillip launched InfinytAi to bring AI automation to entrepreneurs and organizations that want to scale without limits. His vision is to make advanced technology accessible, human-centered, and practical transforming productivity, decision-making, and growth across every industry.

Today, his companies stand as an extension of his mission: to give people the tools, strategies, and confidence to build a life and legacy they’re proud of.

Meet Our Team

Our strength lies in our individuality. Bringing you top notch expertise, professionalism, and a smile with confidence and precision.

Esther Bryce

Senior Business consultant

Pavlov Ole

senior engineer

Jessica Kim

ai and marketing manager

Lianne Wilson

Senior project Manager

"Success becomes inevitable when strategy, innovation, and execution work together. My mission is to help you build a future where all three align in your favour.”

— Phillip South
Founder & CEO

Ambition Driven

We exist to help businesses grow with clarity, confidence, and purpose. Our ambition is to build a future where organizations of every size emerging startups and established enterprises can innovate boldly, scale sustainably, and lead with humanity. We support leaders who want a real pulse on their business, who value their people, and who believe that empowered teams create extraordinary results. At Trident, we champion cultures where employees feel seen, supported, and inspired to contribute their best.

Purpose Driven

Trident Global Advisory was created to guide businesses from ideation to enterprise. Our purpose is to help leaders navigate complexity, unlock new opportunities, and transform their organizations with practical strategy, financial insight, and forward-thinking innovation. We combine consulting, advisory, and AI-driven intelligence to deliver solutions that strengthen operations, enhance leadership, elevate teams, and accelerate growth.

We believe that great companies are built by great people. That’s why our work is centered on developing strong leaders, uplifting teams, and building inclusive environments where talent can grow. Our role is to be the trusted partner who helps organizations adapt, evolve, and build a future where their business, people, and mission thrive.

Why Choose Trident Global Advisory

We're not just consultants, we're your strategic partners in building a secure, optimized, and market-leading business.

Client-Centric Excellence

Every engagement is tailored to your unique needs, delivering measurable outcomes that drive real growth.

One Unified Team

Cross-disciplinary collaboration ensures seamless execution across finance, strategy, and marketing.

Global Reach, Local Expertise

International perspective with deep understanding of regional regulations and cultural nuances.

Innovation-Driven

Leveraging cutting-edge AI and technology to deliver competitive advantages for our clients.

Our Core Values
We practice what we preach

Integrity — We lead with honesty and transparency, ensuring every decision reflects trust, ethics, and the best interest of the people we serve.

Accountability — We own our actions and outcomes, holding ourselves to the highest standard in every commitment we make.

Knowledge — We pursue continuous learning and share our expertise so clients and teams can make informed, confident, forward-thinking decisions.

Passion — We bring energy, purpose, and genuine enthusiasm to everything we do, inspiring others and driving meaningful impact with every step.

Commitment — We show up with dedication and reliability, standing beside our clients and people from start to finish through every challenge and opportunity.